Yas Russell

Why the lotus flower icon?

This is a transformation period for me, so the spiritual significance encompasses enlightenment & new beginnings. Fun fact, lotus flowers can survive thousands of years and be revived even after long periods of dormancy - it’s highly unlikely I’ll survive more than 70 years based on my Prosecco and fried chicken habit

A bit more about Yas

What do you enjoy most about your role?

The opportunity to lead, teach, and help grow our social media offering. Being able to support others while shaping how we develop as a team is something I find really rewarding.

Which project at Engage are you proudest of, and why?

Honestly, all of them. From Grace Foods UK and Maggi’s UK to Lovett Care, I’ve loved getting stuck into the data and building out the foundations of the strategies. That’s where I feel I really thrive.

What drew you to a career in digital?

The excitement of leading. I've worked in the industry for over 12 years and it's always been a goal of mine to climb the ladder.

What’s the most valuable lesson you’ve learned in your career?

Building trust with your team is everything. It creates a positive environment where people feel supported and confident to go after their goals, knowing you’ve got their back.