Build a smarter CRM with activations that deliver data, leads and personalisation
The value of your CRM isn’t in the tool - it’s in the data it holds. That’s where we come in.
At Engage, we design digital activations that don’t just capture attention - they hoover up the kind of zero and first-party data that really drives performance. From clean opt-ins to deep user insights, our gamified experiences fuel your CRM with everything it needs to power segmentation, automation and personalisation at scale.
Whether you’re pulling in new leads, enriching existing profiles or reactivating lapsed users, we help you move people from tap to transaction - and from curiosity to long-term loyalty.
Whether you use Salesforce, Hubspot, Klaviyo or something bespoke, our activations are built to integrate smoothly and seamlessly. From data-mapping to real-time triggers, every interaction is designed to slot straight into your CRM or CDP - clean, structured and ready to act on.
Data capture meets UX
We combine behavioural science with playful UX to deliver opt-in rates that regularly exceed 50%. That’s more zero and first-party data, more accurate segmentation and smarter content for your lifecycle campaigns.
Full-funnel thinking
Our approach supports awareness, acquisition, enrichment, and retention. That’s why brands use our activations not just for lead gen but also to kick off re-engagement loops, loyalty journeys, and multi-channel CRM strategies.
Activation for CRM: our services
Quizzes
Quizzes
Segment users and personalise outreach by collecting preferences and motivations, right from the first click.
Skill-based games
Identify high-intent users and encourage return visits with replayable formats that reward loyalty.
Predictors
Gauge future behaviour, intent or sentiment while collecting data that feeds smart automation.
Chance-based mechanics
Boost reach and opt-ins with light-touch, engaging formats designed for cross-channel campaigns.
Soft registration & progressive profiling
Gather consented data gradually - turning form fills into fun, not friction.
CRM-ready integrations & GDPR compliance
Everything we collect is mapped and structured to flow directly into your CRM, fully compliant and easy for you to activate.
Live data dashboards
Track engagement, opt-ins and user segments in real-time, with full campaign performance visibility.
Can I use these digital activation campaigns for lead-gen only?
You can, but they work even harder as part of lifecycle campaigns, loyalty journeys and personalisation flows.
Do you support CRM set-up and integration too?
We do. As Klaviyo partners (and experienced collaborators on other platforms), we can build your automations or work alongside your team.
What data can I capture?
From product preferences and sentiment to purchase intent and behavioural signals, we help define what matters to you and then build mechanics to collect it.
