Standing out in paid search is about more than merely bidding higher – it’s about being smarter. In a world where competition is fierce and algorithms evolve and shift constantly, a well-executed pay per click strategy ensures that your brand stays visible, relevant and at least one step ahead of your competition.
Our PPC strategies go beyond mere clicks and impressions. What we do is deeply rooted in data and insight, combining platform data with real business metrics – from CRM performance to customer behaviour, lifetime value to seasonality. This deeper understanding empowers us to fine-tune every aspect of your campaign. From search and shopping campaigns to display and programmatic advertising, we optimise bidding strategies, creative assets and segmented audience targeting to turn attention into actual action. We turn your money into meaningful results, not clicks that count for nothing.
While automation plays a role, there’s no substitute for real-life expertise. As an employee owned agency, we bring a sense of ownership and curiosity to every campaign we work on. We strive to do more – constantly testing, learning, iterating and refining to keep your campaigns performing at their peak. In PPC, standing still means falling behind – we’re here to keep you moving forward.
Need results, not just reach? We can fix that.
PPC Manager, Alex, outlines how we make PPC as easy as ABC.
AI and automation are powerful – but they’re nothing without expert oversight. As a PPC agency, we combine real-time data, AI-driven insights and hands-on campaign management to get the most from every penny you spend. Our Google Ads and Analytics-certified specialists fine-tune performance daily, ensuring every ad delivers maximum impact.
PPC and SEO: they’re better together
Paid and organic search should work in sync, not in silos. Unlike a typical pay per click agency, we align PPC with SEO to optimise budgets, reduce wasted spend and unlock untapped search opportunities. By analysing performance across both channels, we ensure your brand appears where it matters – without you overpaying for clicks.
Data-driven decisions, real results
We track performance – but more importantly, we engineer it. Our in-house developers create custom tracking solutions and intuitive dashboards that integrate multiple data sources into a single, streamlined view. From conversion paths to audience insights, we provide full visibility, so you always know what’s working, why and what we’re doing to make things even better.
Creative that captures attention
PPC success is about standing out, not just bidding. Our in-house creative team produces conversion-focused ads designed for paid search and social, tailored to stand out in a sea of digital noise. Whether it’s high-impact static visuals or dynamic video assets, we craft ad creative that gets noticed – and prompts action.
Our PPC services:
Full-funnel PPC strategy
We design Google Ads, Microsoft Ads and Shopping campaigns that drive real business results – whether that’s leads, sales or brand awareness.
Shopping feed management
Structured, optimised product feeds that boost visibility and conversions in Google Shopping, making sure your products get in front of the right buyers.
Search query analysis & budget efficiency
We analyse search intent to refine bidding strategies – knowing when to bid aggressively and when SEO can do the heavy lifting to save budget.
Landing page optimisation for PPC
A click is only the start. We optimise landing pages with CRO-driven improvements to maximise conversions and boost return on ad spend.
Custom tracking & attribution
From first click to final sale, our advanced tracking and reporting dashboards provide full visibility on PPC performance and business impact.
Multi-channel search integration
PPC works best in harmony. We align paid search with SEO, social and programmatic to create a seamless, high-performing marketing strategy.
PPC can start driving traffic as soon as campaigns go live. While performance improves over time through testing and optimisation, it is often one of the fastest ways to generate measurable results.
Does PPC work alongside SEO and other channels?
Yes. PPC works best as part of a wider digital strategy. It can support SEO by capturing demand quickly, testing messaging and filling visibility gaps, while also complementing paid social, CRO and CRM activity.
How do you control PPC budgets?
Budgets are actively managed and continuously reviewed. We monitor spend, performance and efficiency closely, adjusting bids, targeting and creative to make sure your budget is working as hard as possible.
What platforms do you manage PPC campaigns on?
We manage PPC across platforms including Google Ads, Microsoft Advertising and programmatic display networks. Campaigns can include search, shopping, display and remarketing, depending on where your audience is most active.
Is PPC right for my business?
PPC works well for most businesses, but the approach should reflect your goals, market and margins. Whether you are looking to drive immediate sales, generate leads or support brand visibility, PPC can be tailored to suit your commercial objectives.
