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Matt Wilko Data

An activation strategy that drives real results

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Turn interaction into action with digital experiences designed to drive conversion

Sales don’t start at checkout. They start when someone chooses to engage. We design gamified activations that don’t just attract attention - they move people. 

Whether it’s acquiring new customers or resurrecting lapsed ones, we guide users from first tap to final purchase with tailored journeys, real-time rewards and smart personalisation.

Our campaigns act as conversion moments in their own right, driving everything from email sign-ups and voucher redemptions to app downloads and product sales. It’s brand-building with real commercial impact baked in from the start.

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Why choose Engage?

Built for your brand, not pulled from a shelf

Every activation we create is original and unique - designed from scratch to reflect your goals, your audience and your tone of voice. Whether it’s a mobile-first campaign for Gen Z or a flash promotion for peak season, we tailor every detail in-house across strategy, design and dev.

Reward mechanics that motivate

We build value into the journey. That could mean instant wins, exclusive offers or surprise-and-delight gifting - whatever drives your audience to act. It’s reward logic designed to increase participation, boost conversion and give users a reason to come back.

Strategy that supports the full funnel

Our activations aren’t standalone - they’re part of your wider performance ecosystem. From CRM triggers to voucher integrations and user segmentation, we design with your sales funnel in mind. Everything is measurable. Everything has a purpose. Everything is designed to sell.

Activation for CRM: our services

Quizzes

Guide users to the right product with fun, personalised journeys and useful zero-party data

Skill-based games

Increase brand stickiness and repeat visits with mechanics that reward skill, practice and persistence

Predictors

Timely, relevant and buzz-worthy - predictors are perfect for launches, live events and seasonal pushes

Chance-based mechanics

Boost reach and opt-ins with light-touch, engaging formats designed for cross-channel campaigns.

Voucher integrations

Real-time, redeemable offers that plug into your store, CRM or app - ready to trigger action

Reporting & performance tracking

Monitor redemptions, engagement and behaviour across every channel with live dashboards that lift the bonnet on what’s working

Ready to turn play into purchase?

Start your sales activation

FAQs

Do I need to already have a CRM in place?

No. We can set one up with you or plug into whatever you already use.

Can you help design the rewards?

Absolutely. From planning and sourcing to integrating the right incentives for your audience, we’ve got it covered.

How fast can we go live?

Most digital activation campaigns launch within 6-14 weeks, depending on scope. We’ll build a timeline that works for you and aligns with your other marketing.

What data do I get back?

Everything from user preferences and engagement rates to voucher redemptions - fully GDPR compliant and built to inform your next move.