Engage X BlackBook Motorsport

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Engage fans, maximise sponsorships, and gather valuable data, faster than a pit stop

We’re excited to announce our partnership with BlackBook Motorsport, bringing Engage’s digital activation expertise to the world’s leading motorsport businesses.

Together, we’re helping rights holders, teams and sponsors turn digital engagement into tangible results. That means bigger audiences, better data, and stronger sponsor returns.

BlackBook member? Let’s make digital activation simpler

We’ll help you plan and launch standout campaigns - faster, smarter, and with a few added extras along the way.

Email Business@engageinteractive.co.uk to find out more.

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The Engage approach

Motorsport is fast-paced, high-pressure and increasingly data-driven. But digital fan engagement hasn’t always kept up.

We help change that by creating fully managed, gamified activations that are:

• Strategically designed to support fan acquisition, retention and growth
• Built with sponsors in mind, to deliver value beyond branding
• Focused on data, helping you collect and activate first-party insights

From interactive games and predictor tools to high-performing prize mechanics, our work is designed to excite fans and make life easier for commercial teams.

Why it works

We understand the challenge areas: Short lead times. High sponsor expectations. Tight digital resource. The need to show results quickly.

We’ve built our offer around solving those problems:

• Plug-and-play activations tailored to your commercial goals
• CRM-friendly setups for clean, structured data capture
• A single team to manage everything from concept to launch

Whether you’re looking to support a new sponsor, build momentum around a race weekend or grow your digital audience between events, we can help.

For BlackBook members

This partnership opens the door to new thinking around digital engagement. If you’re part of the BlackBook network, we’d love to show you what’s possible.

You’ll get direct access to our team, our tools and our strategic thinking. With added flexibility to explore what works for your setup.

Why Engage?

• Over a decade of activation experience across sport, retail and travel
• Experts in gamification, fan behaviour and first-party data
• 100% employee-owned - meaning everyone here is invested in getting results
• Already consulting with multiple F1 stakeholders, and ready to go further

We’re serious about helping motorsport brands make the most of their digital platforms and we’re ready to bring that thinking to your team.

Ready to make your digital engagement work harder? Email Business@engageinteractive.co.uk to find out more.