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Will blackmore

Will Blackmore

Why the mountain bike icon?

I enjoy the outdoors, and there's no better way to experience it than while scrabbling over rocks, roots and mud at high speed down a hillside in the Dales on a mountain bike. Now more than ever my icon serves as a reminder that I should get out and ride more!
Will Blackmore bike mountain

A bit more about Will

What challenges do you enjoy solving?

I enjoy the ones where something genuinely complex is happening under the hood - whether that is cutting-edge tech or lots of systems working together - but the user would never know because the experience feels seamless.

What drew you to a career in digital?

I was always the kind of person (even as a kid) that whenever I got a new game or something electronic, the first thing I do is go explore the settings menu - I want to know what I can change, personalise and make my own. I'm the same even now - I like to know how things work and solve problems.

What’s the most valuable lesson you’ve learned in your career?

Jazz hands: Do not chase perfection for its own sake. Sometimes the right answer is 90% of the solution for 60% of the effort - delivering what the user actually needs, cutting what they don't and and covering over the gaps with surprise, delight and a seamless experience.

Will's featured content

Game, set and stats for Robinsons and Wimbledon: +513k total game plays

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Decent coffee, decent digital, no nonsense: +9.23% conversion rate for Taylors.

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