If you fake it, you won’t make it: entity building through E-E-A-T
26th March 2026
Jack Bell
Why the movie icon?
The cinema is a magical place. There's nothing better than seeing a great movie on the biggest screen possible. Unless the person next to you is on their phone.
Jack's featured content
What to feed LLMs: E-E-A-T in generative search
20th March 2026
Better sleep, bigger results: +350% organic revenue growth for MUJI
Meet the rest of the SEO team
Matthew Fisher
Rebecca Walker
Leah Wood
Nathan Smith
Dave Whitrick
