Giving a new lease of life to the EMIS Website
EMIS Health needed to give their website a much-needed health check.
We worked together closely to produce an eye-catching, functional website that supports them as they continue to provide leading integrated health technology to improve patient outcomes in the UK health sector.
EMIS Health is the UK leader in connected healthcare, software, and systems. As they grew and evolved over time, their website had fallen into ill health. It no longer reflected their company vision and failed to deliver the user experience they wanted. As such, the site became stale, technically outdated, and frustrating to manage.
With Umbraco, operational costs were at an unacceptable level, and both customer and internal user experience were clunky and frustrating. As a leading health tech company we recognise the need for our digital experience to be slick.
Liz Teasdale, EMIS
Head of Marketing
EMIS Health prides itself on the wide range of audiences they serve, from Primary Care IT technicians to pharmaceutical researchers and beyond. What’s more, each user group has its own use-cases and journeys on the website, it was essential that any course of treatment included a large dose of personalisation.
Collaborating with our designers and developers, we triaged a comprehensive solution to revive the website and ensure its continued health and usability in the future.
Why was Craft CMS the right choice?
✅ Significant reduction in licence fees and development costs moving from Umbraco.
✅ It enabled both technical and non technical in-house team to control web content without the need for external support.
✅ Allowed integration with bespoke APIs and 3rd party tools.
✅ Allowed for personalised user journeys based on audience sector.
The Results
The new and improved site now gives the EMIS team ultimate flexibility in content development. Introducing full-width sliders and takeovers through video and photo components that no longer require further development time to update.
We also wanted to ensure the website showcased EMIS Health’s vision to transform healthcare with integrated technology. So we included some engaging design features that bring the website to the forefront of design and development trends, including subtle animation effects which bring the website to life. These have all been custom-built but are available to toggle on and off within the CMS.
With all of this, EMIS now has the ability to showcase its content, services, and propositions in the best way possible. Plus they can maintain it for years to come; without the headache.