Building trust with your audience

In an ever evolving digital landscape, users now more than ever are looking to websites for verification & trust in a brand.

A website is often part of the ‘checking’ process, and these days more likely to be the first contact or even transaction between you and your customer. For this reason a focus on delivering great UI and UX design is paramount.

A successful website should enhance the relationship you have with your audience, whether that be through online sales, lead generation or simply brand awareness - creating a long-lasting bond with your audience often comes down to the way they interact digitally.

Brand immersion

With any new project, our first step is onboarding our team to the business, aligning ourselves with problems, goals and everything in between. To deliver a product which works for you and your audience we need to become experts in the field, and feel like an extension of your team (it’s a good job we love a good factory tour!).

This approach, coupled with discovery insights, analytics, profiling & user journey mapping ensures we design a platform which will truly connect you with your audience in the right way, at the right time.

Wireframing & content structure

Before we open any of our design tools, our creative team collaborates with the UX and performance teams to work on a discovery phase - starting with the root of the problems we’re trying to solve. At this stage we use interactive prototyping to validate and underpin design decisions, including key aspects of navigation, content structure and hierarchy.

Website and app creative

Once the above are in place, we’re ready to start building a concept - this is where our bespoke approach comes in, bringing together insights and learnings to design a truly memorable experience for your audience.

Aside from delivering a full mobile and desktop concept, we recognise the feel of a site is often what makes the difference between a good and great user experience. We produce motion prototypes for key user interactions to ensure the essence of your brand is fully reflected at all touchpoints.

We also produce a full design system (or digital brand guidelines), both internally for consistency and handover to the build teams, but equally shareable with third parties and partner agencies.

Device optimisation

As a team of creative and UX specialists, we understand optimisation across a range of devices is key to user experience - and with the advent of Smart TVs, integrated games consoles and digital signage, this is only going to become more prevalent.

Recognising and investing time in ensuring our digital experiences are optimised for these platforms is key to their success.