Alex Willcocks
Co-founder
concentrates his time moulding the future picture of the company's development, paying particular attention to the intricate balance of growth, culture and doughnut consumption.
Why the glasses icon?
I've embraced being bespectacled from a young age, when I used to do a great Harry Potter impression... long before anyone knew who Harry Potter was. Since then my glasses have stuck with me through thick and thin, evolving with me over time and never being too far from my face in case of emergency.